Friday, October 16, 2009

Are you exploring Social Media?

What are you doing to market your practice with social media? How are you telling your story? What are your objectives? Are you meeting them?

There's no doubt that social media is revolutionizing PR, marketing, and internal communications across industries, and that the legal profession finds itself directly in the mix. Are you keeping up with the changes or getting left behind? Blogs, Twitter, LinkedIn, Facebook and many more social networking tools are out there. Social media can no longer be considered a fad: it is the method that millions of people use to communicate via multiple channels with specific audiences.

But if the tools for communicating have changed, the rules of communication are the same as they have always been. You need a message. You need a plan. You need disciplined execution if you are going to generate value from your social media activities.

I recently participated with Mike Driehorst of Diamond Communications in a panel discussion for a group of lawyers and legal professionals at a joint Legal Marketing Association-Ohio and Association of Legal Administrators luncheon in Toledo, Ohio. Our goal was to place the basic social media and social networking concepts into the context of the legal profession, and to provide our audience with an overview of what they need to do to get started in social media. How do you think we did? Did we leave anything out? We would love your feedback on how we can make this presentation even more relevant to lawyers seeking to embrace social media. Leave us a comment. Send us an email. Track us down on Twitter. We're all ears.

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